The biggest shake up to pensions in 100 years
For further information please visit http://www.cobia-uk.com/sme-services/pension-reform-2012/pension-3-step-guide/ contact us on 0845 226 0580 or email info@cobia-uk.com
Ever considered what type of social media user you are? Maybe you’re an Ultra or a Peacock. You might even be a Ghost or a Lurker. A survey has shown the twelve types of unique personality types across the social media world. People all behave different in the world of social media and its interesting to see which category you fit into, let us know….
Us internet users are spending 22.5% of our online time social networking… does this surprise you? Is this why over 80% of small and medium businesses plan to increase their social media use this year?
Since 2006 the amount of time that the average person spends on social media network sites have more than doubled. More people are using social media as well. Unsurprisingly Facebook takes first prize for most used site.
All companies want to be where their customers and target audience are, look no further as you are certain to find your target audience across the range of social media platforms. 62% of marketers say social media has become vital to their business, my prediction is that the other 38% will soon be saying the same…
Social media is a big deal in today’s digital era, although it can sometimes seem daunting being faced with the challenge of having effective social media marketing. This is something to not stress over, @Cobiasocial provides a fully managed and integrated social media service, increasing companies brand awareness.
Most of us have heard of LinkedIn and have signed up to it, however how many of us understand what the Do’s and Don’ts are when it comes to LinkedIn. Using your LinkedIn page professionally and in the correct manner can lead to success and business opportunities.
Keep your profile up to date and complete.
LinkedIn is one of the best searchable database for business people. Using your personal profile the best you can so that others can find you is a must. Keep all information current and up to date, this could be key to getting found by others. Also complete as much of your profile as possible, this will increase your search ranking and give others a better impression (remember to keep it professional, qualifications, achievements, past experience etc.)
A LinkedIn message can be as important as an email
Do not treat a message on LinkedIn any different than you would a business email, people have got jobs, hire employees, gain clients, and made deals as a result of LinkedIn-based communications. Think carefully about your message or reply as you would do with an email.
Do not look like spam
The last thing you want is to look like spam, this can give you a bad reputation and lead to you loosing connections. A few tips to remember are:
– Do not post any marketing messages, job listings, job search queries, or connection-seeking messages on people’s answers.
– Do not automatically subscribe your connections to your newsletter
– Try to not send too many connection requests to people you don’t know
Be proactive about making new connections
If you are just starting off on LinkedIn find connections you know, LinkedIn will help you out by suggesting people. Remember you need to gradually build up your profile so don’t go too crazy with adding people you don’t know. You can all always use the ‘Get introduced through a connection’ option, once connected with people you know I’m sure they would be happy enough to suggest or introduce you to helpful, relevant contacts.
Schedule time
Try spend at least 15 minutes a day to work on your resume, during this time update and check online networking profiles and search job listings, update statuses, comment on posts etc.
Use Keywords
The use of keywords on your profile can be important to who you drive to your profile, learn from others, by looking at similar profiles to yours and then incorporate some of the keywords they use. When looking for a job use specific keywords to the industry you’re interested in. Leadership words and action words are good to use (Managed, designed, captain, team leader etc.)
Spread the word- be noticed
Regularly update your status on LinkedIn and other social media platforms, share articles and relevant news which will interest and catch the eye of people in your field.
Get involved with groups
Join relevant LinkedIn groups, get involved with discussions. Commenting and joining these groups can spark up opportunities and lead to new connections.
Overall social media can build connections with a wide spread of people, people you may have never of been able to reach without social media platforms. Building a presence on social media can lead to jobs, hire employees, gain clients, and make deals as a result. It’s not a question of whether we want to use social media or not, social media is now a major part of our lives.
Don’t forget to Follow Cobia on LinkedIn http://www.linkedin.com/company/cobia-ltd
Every Friday you will witness the hashtag #FollowFriday or #FF being used by thousands. So what exactly is the meaning behind this hashtag! It is a way to recommend followers to other followers. Let’s say you enjoy a certain follower’s tweets and feel they deserved to be recognised and followed by others then shout them out on a Follow Friday. It’s as if you’re introducing one friend to another. We try to do a #FF every week to show appreciation to our followers especially those we have interacted with that week.
So down to the do’s and don’ts when it comes to #FF
Example: #FF @LiquidityGroup @AngelaAmperlash @BrianKiely2 @daviscgl@DeeHendriks
Have a message or a reason as to why you’re giving these followers a #FF
Example:
#FF @LiquidityGroup @AngelaAmperlash @BrianKiely2 @daviscgl @DeeHendriks@Mat_Keenan
@SkipBeatz_UK @DemonFM. @socialmediascan @ianjohnston71@CMLEGAL13 @MariateTrujillo
@EDougBrown @holmhelgesen
#FF @Mat_Keenan @SkipBeatz_UK @DemonFM. @socialmediascan @lebensmedia@RaTtLe01
@lala1114 @franzrusso @NitaBaltz @SecretSocialMe @chrisgladwin@BedsChamberInfo
@MarkStevenWoods
#FF @PexHill @User_Engagement @georgejlloyd @SimpleTurtles @scottmalt@scottmalt @fighto
@User_Engagement @ZQTan @LiveaZenLife
No one is going to follow or appreciate these followers if you are mentioning everyone on your list. It also looks spammy and could lead to you losing followers, and no one wants that!
So let’s focus on the do’s…
DO
Example: #FF @bbcnews they provide the latest news, follow to keep updated on what’s going on in the world.
#FF 5 top social media experts: @kimgarst @Lilachbullock @jeffbullas @petecashmore @davepeck
What are the odds… blogging about follow Friday on a Friday! So get hashtagging #FF and recommending those followers who deserve it. Hey, you could even #FF @cobiasocial
Social Media today is seen as the norm and those companies failing to use it risk the chance of missing out on business. There is no escaping social media we are all using it from Lady GaGa to the Pope. It’s a major communicative tool which surrounds us daily. It allows us to promote, discuss, and have an opinion which can be seen by thousands.
Social media allows us to build relationships, locating those with similar interests and potential customers can be easily found using keywords and twitter hashtags.
Social Media can drive traffic to your website, now over 1 million websites have interacted with Facebook this statistic alone show the growth in usage of social media. The platforms give outsiders an insight into a business and what they do. You are able to create a personality for a company which can determine whether people buy your product or service.
Cobia understand that social media can be time consuming when done properly! We believe that quality content, engaging with customers and keeping your profiles updated and fresh is all very important. Some companies wish to use social media however are unable to find the time to do so, this is where our services can come into play.
Infographic on using social media
cobiasocial 